iLeads
Client work
Role
Social Media & Marketing Manager
Year
2025 – Present
Services
LinkedIn ads, Social content, Email
About the project
Challenge
iLeads sells mortgage lead intelligence to loan officers, a busy B2B audience that scrolls past generic ads. They needed a steady stream of content without a full creative team.
Insight
Loan officers write off old leads as dead. A lot of them aren't dead, just mistimed. Challenging that belief gets the click.
What I made
10 LinkedIn ad graphics, daily social content, two 6-week email nurture tracks (mortgage and insurance), and a phased teaser-to-launch campaign for the September 2026 website launch.
Result
+32% combined LinkedIn followers and engagement in three months, across the company and CEO accounts. A 22.61% average open rate on emails reaching 25,000+ contacts a week.
My role
Strategy, copy, design and weekly reporting to the CEO and CMO.
